OBI is a German chain of hobby stores operating in 10 European countries, including the Czech Republic. It offers not only a wealth of ideas, but also the necessary materials for DIY, construction or garden. As part of the cooperation, we provided quality staff for the opening of the stores.

Year of realization


Realization time

2 months

Type of service

Event & Sales Promo

Scope of service

Czechia & Slovakia

Addressed people


Campaign effect

Provide promo team


OBI needed to secure quality staff to assist with the opening of 17 new stores – 3 in the Czech Republic and 14 in Slovakia.

The aim was to provide a full team for a few selected positions such as a sound engineer, a moderator, a coordinator and a team of promoters and hostesses.

Final result

Within 6 weeks we opened 17 stores in both republics. We found, trained, dressed and placed over 350 promoters and hostesses (including substitutes).

We provided all materials and all positions from presenters to mascots. We met all the requirements and OBI was very satisfied with our work.

Client's statement