MAKRO

MAKRO offers not only entrepreneurs a choice of a wide range of food and non-food goods in one place. More than 33 thousand products can be found under one roof. The aim of the campaign was to secure hostesses in the shortest possible time frame.

Year of realization

2018

Realization time

Type of service

Food

Scope of service

Czechia & Slovakia

Addressed people

+100 000

Campaign effect

Provide promo team

Assignment

The aim of the campaign was to provide hostesses for 13 stores in the Czech Republic. The requirements included time flexibility – express provision of hostesses within 48 hours and their immediate replacement in case of illness.

The campaign included one-off tastings, fresh festivals, Horeca days at all Makro branches, cooperation at Slovak Metro branches and much more.

Final result

For our client Makro, we realized 4 popular Prima Fresh Festivals.

In the autumn, 13 stores hosted an autograph signing of the well-known blogger, Kamila Rundusova aka Kamu, who is followed by over 130,000 people on Instagram.

At the same time, we maintained our partnership with the company, which continues to this day.