Kaufland

Kaufland is a hypermarket chain with stores in 8 countries. In the retail store people buy not only food on a daily basis, but also household accessories, tools, garden items and much more. The task was to provide several events for this company. all over the country.

Year of realization

2018

Realization time

Type of service

Food

Scope of service

Czech republic

Addressed people

+1 000 000

Campaign effect

Provide promo team

Assignment

The aim of the campaign was to provide services to 127 branches in the Czech Republic.

These included the organisation of events – sound system, promo team of hostesses and promoters, storage and rental of attractions, distribution of samples, etc.

We also had to arrange music festivals for an audience of several thousand. Festivals included concept development, equipment installation and operation, refreshments, program preparation and much more.

Final result

Based on the requirements, we have arranged not only events and music festivals, but also a quality promotional team. We also provided more than 300 promoters during 7 RunCzech races, for which Kaufland is the official fruit supplier.

We processed 10 tons of food at the Prague Food Festival. We sold more than 120 smoothie drinks at RunCzech races. We were seen by over 200,000 visitors and runners at the events themselves. Our mascots were seen by over 2 million viewers in TV commercials.