The aim of the campaign for Karlovy Vary Mineral Waters was to create all the necessary documents for the launch of the new Granini juice flavour.
The subject of the contract were:
* graphic design, material selection and dress fitting for the hostess team.
* graphic design, construction and implementation of a branded shopping cart
* graphic design and realization of shelf rails, flyers, posters, magnets
* arranging tastings at 3 chains, 56 stores
We managed to carry out a total of 140 promotional tastings of Granini juices at all three chains – Billa, Globus, Ahold. We thus met the required target of tastings in a total of 56 stores in the Czech Republic.