JACOBS DOUWE EGBERTS

Jacobs Douwe Egberts is an international coffee and tea company with headquarters in the Netherlands and offices in many countries around the world. In the company’s portfolio you will find a wide range of products such as coffee beans, instant coffees, capsule systems and different types of teas. The aim of the campaign was to promote the sale of coffee capsules.

Year of realization

2018

Realization time

3 months

Type of service

Food

Scope of service

Czech republic

Addressed people

+20 000

Campaign effect

Provide promo team

Assignment

Our task was to provide a quality promotional team to support the sales of Tassimo coffee capsules and Bosch Tassimo coffee machines. The promotion was to take place at Alza, Electroworld, Datart, Euronics, OKAY, Tesco and Ahold.
The campaign also included the provision of inventory at the stores.

Final result

Our hostesses and promoters managed to work a total of 1,914 hours and reach 24,599 customers in stores in the span of 3 months. As many as 13,183 customers tasted Tassimo coffee.
The cooperation with Jacobs Douwe Egberts continues to this day.