ESSILOR Slovakia is a Slovak company specializing in the production and distribution of eye lenses and spectacle lenses. As part of the deployment of the Varilux product line, they approached us with sales support.

Year of realization


Realization time


Type of service

Event & Sales promo

Scope of service


Addressed people


Campaign effect

176 instalations


ESSILOR Slovakia contacted us to support the sales of the Varilux product line. We were tasked with contacting more than 250 opticians in the Slovak Republic, providing and distributing promotional materials, including installation.

Final result

We managed to assemble a team of telephone operators who called selected opticians. We arranged for the production and distribution of posters, wobblers, flyers and window film, which our two-person teams distributed and installed. In total, we completed 176 installations. We ended each installation with a report with photos and information about the process.

Client's statement